Groundwork Cheshire, Lancashire & Merseyside, acting on behalf of Burnley Business Improvement District (BID) seeks to procure the services of a marketing agency or collective of agencies who will deliver the marketing and communications for the BID. The primary purpose being to showcase Burnley as a place to do business and for visitors and consumers to enjoy what the town has to offer in terms of history, heritage, open green space, leisure, hospitality and retail.
About this tender:
Burnley BID has been working with the business community in Burnley town centre since April 2020. Burnley town centre already has strong marketing assets, not least of which are the promotional activities of the BID itself. Over the past 4 years, the BID has developed the Discover Burnley brand to deliver effective promotional campaigns on several different marketing channels, including, website, social media, print & digital advertisements, B2B and B2C newsletters, and events.
The tender is in two lots which may be delivered by the same supplier or as individual pieces of work by several suppliers. Our preference is to work with one supplier but are willing to (and currently do) work with multiple suppliers to achieve the best outcome for Burnley.
Lot 1 – Social Media Management & Business Promotion
Lot 2 – Content Strategy, Website Management & Email Communications
The outline timescales for the project are:
| 1st February 2024 | Specification issued. |
| By 9th February 2024 | Supplier to submit an expression of interest (an email to [email protected] detailing your company name, a contact name and contact details). |
| 23rd February 2024 | Supplier to submit quotations no later than 5pm on this date. |
| w/c 4th March 2024 | Shortlisted agencies to pitch to nominated members of the Burnley BID Board. |
| 18th March 2024 | Successful marketing agency appointed. |
| 1st April 2024 | Project delivery begins. |
For an informal discussion about this opportunity, please email Laura Diffey, Burnley BID Project Manager – [email protected] – who will arrange a convenient date and time.
To discover more about what Burnley BID is delivering, you can review our 2022/23 Annual Report by clicking here.
